Need + desire=Joy

I nearly swooned when I first saw the Apple iPhone. I am a total sucker for Apple's design ethos. Then they layer on nearly intuitive programming and I'm ready to drink the Apple kool-aid. David Pogue (from the NYT) agrees:

But when the phone came out last summer I wasn't working, my own cell functioned well and need for the sweet device was nearly "0," even if desire was strong (click on chart to see details). The extra cost of the ATT network and the reports of its poor network performance kept me smart. A friend thought I would cave pretty quickly, but I hung back even if I did read (obsessively?) every mac rumor and post about the iPhone. In September, Apple introduced the iPod Touch...an iPod player with Safari (a web browser) but without the phone and I looked a little closer. But still the need was pretty low. This January they added the Mail program and it began to really make sense for my new work life. I'm out on the streets looking for a job and I often miss having my contacts and calendar in one place. And I've become incredibly dependent on using the internet for, well, for almost everything. My destiny was clear. In the words of David Pogue (see the video) "I want an iTouch." And when I made the final decision to get one on Thursday, I'm proud to say that I did not jump in the car immediately to go and get it, but waited until I was at the mall on Saturday to bring it home.

Isn't it pretty?